Philippine Veterans Bank

Philippine Veterans Bank needed to change the stigma that it caters only to veterans when it acquired commercial stature in 1986. ADsystems planned a marketing program that will conceptualize the rebranding and the new marketing materials. In 2015, Philippine Veterans Bank launched its rebranding and new tagline, "A Bank with a Heart for Every Filipino" with celebrity/endorser Heart Evangelista-Escudero Love Marie Ongpauco-Escudero) through television, print advertisements, and digital channels.